For the update, Elysian’s design team considered the original tagline ‘Power in Balance’ as a jumping-off point. Immortal’s original label was inspired by Greek mythology, showcasing Zeus sitting defiantly on his throne as he harnesses heaven’s lightning into a vibrant scepter of power and fire. Flip these cards and see the future of Elysian labelsĮlysian Brewing recently unveiled maybe my favorite label refresh ever (at least of the week) for one of its OG beers, which was first brewed over 25 years ago. The Reebok Floatride Energy 4 Adventure is an outdoor-inspired, high-performance running shoe launching this August 2022. League colors, beer lovers and fitness enthusiasts can enter for the chance to win one of 10 pairs of the limited-edition Floatride Energy 4 Adventure Running Shoes. League Floatride Energy 4 Adventure Running Shoe Sweepstakes. Featuring the traditional Rec. We’re excited to be working with them and giving back to BOKS.”įans can also celebrate the partnership by entering the Reebok x Harpoon Rec. “Partnering with Reebok, a brand dedicated to sports and fitness and the impact they have on peoples’ lives, made sense with them not only being our neighbor, but also their passion for giving back to our shared local community. League was the first beer we created that both complements an active lifestyle and embodies our ‘love beer, love life’ moto,” said Dan Kenary, CEO and co-founder of Harpoon Brewery. serving, it provides flavor and drinkability that won’t slow you down. Coming in at 4.0% ABV and only 120 calories per 12 oz. Harpoon specifically honed in on this sporty craft beer drinker niche when it crafted Rec League, which is brewed with unique ingredients like buckwheat kasha, which contains important minerals and B vitamins chia seeds that are high in fiber, Omega-3 fatty acids and antioxidants and Mediterranean sea salt that can act as a powerful source of electrolytes. “We are excited to see the positive impact that this partnership will have on our community as Harpoon shares Reebok’s commitment of enhancing the lives of others.” “We are thrilled to support BOKS through this unique collaboration,” said Caroline Machen, VP of Global Marketing at Reebok Design Group. League Reebok Edition 12-Pack, will go directly to BOKS to encourage movement in local youth communities. While supplies last a portion of sales for each purchase of the Harpoon Rec. The brands are also uniting to raise funds for BOKS, a program dedicated to promoting life-long health and fitness. The collaboration features the same recipe Harpoon fans know and love encased in a new fresh Reebok-inspired container, including cans sporting the Reebok logo and 12-pack packaging evoking the Reebok sneaker box design. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale. That’s why Boston neighbors Harpoon Brewery and Reebok are teaming up on a new collaboration: Harpoon Rec. On the other hand, I like it better than most of the old rye IPAs that I can remember.Beating your personal best in a 5K or winning your nightly bocce league matchup is a reward unto itself, but the post event beverage is really what matters. In the end this is a pretty good beer but it's hardly what I think of as a "retro rye IPA". The head held up fairly well, I'll call it standard for a craft brew, and it left some nice lacing behind. It's medium bodied and gently crisp in the mouth. The bitterness is moderate to median which also helps. Sometimes the pine character of hops can be too much when combined with the spiciness of the rye but that's not the case here. The pine remains, and the rye comes through in flavor and spiciness as well. The flavor brings in some additional herbal character, and fruity notes of apricot, orange, mango, and berries. In the nose it's bready, grainy, sweetish, softly citrusy/otherwise tropical, and piney. Very fine, visible particulate can be seen in suspension. Notes via stream of consciousness: A frothy head of off-white foam tops a cloudy golden body.
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